Hordes of hysterically cheering fans cheering their favourite Indian movie stars is a common sight in Morocco.
The Hindi film industry may still be struggling to make its mark on American and European audiences, but its trademark hours-long epics filled with the riotous spectacle and glamorous stars have enchanted audiences in the Middle East and North Africa.
A source revealed - "There was a time till around a decade ago when Morocco was an integral market for Bollywood films overseas. Every Moroccan is said to know at least 100 words in Hindi. But the last few years saw a downturn/slowdown in this market whereas takers for Hollywood films increased."
With Eros International releasing Yeh Jeewani Hai Deewani, Agneepath, Agent Vinod and Housefull 2 in Morocco, the Hindi film industry is definitely playing the cards right when it comes to catering to the ever growing demands of Morocco audiences. Team Eros was also the one which decided to extensively shoot Saif Ali Khan-Kareena Kapoor starrer Agent Vinod in Morocco.
Morocco is definitely not complaining!
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