Why Is It Difficult To Be Sporting About A Flop Film, Ask Ekta

Any flop film brings its share of pitfalls and that brings some peculiar unintentional funny situations. Recently we saw that despite all promotion and gimmick a big sequel "Once Upon Ay Time In Mumbai Dobaara" failed miserably.

Any flop film brings its share of pitfalls and that brings some peculiar unintentional funny situations. Recently we saw that despite all promotion and gimmick a big sequel "Once Upon Ay Time In Mumbai Dobaara" failed miserably. An aggressive producer like Ekta Kapoor was not ready to take it sportingly and some real fun paid PR articles unfolded.

Before release it was widely publicized via PR that Ekta loved Imran -Sonakshi pair so much that they would be seen in a film very soon. Then came the news that Imran Khan will be paired opposite Sonakshi in Tigmanshu's "Milan Talkies" produced by Ekta Kapoor, all this to create excitement around OUATIMD.

After film flopped badly despite being a holiday release, first causality was Imran Khan. Imran was replaced by Shahid opposite Sonakshi and if that was not enough Imran openly said yesterday that he is upset with extremist aggressive Ekta Kapoor and hope best for Shahid.

So much hue and cry over one flop and hell broke lose. Why is difficult to except bad content and move ahead, its certainly tough where egos are bigger than individuals. As per inside reports, even Akshay spoke some tough words to director Milan Lutharia post release (its Akki's maturity that he didn't blast him in public after such a mess). We guess that it might be about that mustache which Akki had though he was reluctant but director forced it!

"Barfi!" can do 108 cr nett with 1100 screens release size and that is known to all but still blaming all kind of reasons  as silly as screen size ( that too when a film drops on 2nd day with 1000 more screens than day one and continued to drop) post a flop film is not only kiddish but painful.

SRK accepted openly that "Ra.One" was experiment gone wrong, Ajay conceded that "Himmatwala" looked dicey even before release and Akshay distanced himself with all dignity from "Joker". We hope that Ekta will take some inspiration from stalwarts and will display better sporting spirit next time. Though we also wish her best of luck after disastrous "Ek Thi Daayan", "Lootera" and OUATIMD.

ref: Box Office Capsule