Double blow for RK's BESHARAM

The dismal performance of ‘Besharam’ at the box office will prove to be a boon to the smaller films that are lined up for release this Friday

The dismal performance of ‘Besharam’ at the box office will prove to be a boon to the smaller films that are lined up for release this Friday.

‘War Chhod Na Yaar’ and ‘Baat Ban Gayi’ both releasing this week have seen an average of 50% increase in the number of screens allotted to them as leading multiplexes are pulling down ‘Besharam’.

Anand Vishal, Head of Operations, Fun Republic, commented, " While the programming for the coming Friday is yet to be finalised, on an average ‘Besharam’ is getting five to seven shows a day in a property with three to four screens. ‘War Chhod Na Yaar’ will see three to four shows in a four screen multiplex."

The producer of War Chhod Na Yaar, Prashanth Narayan is upbeat about the movie, "The promo has been accepted well and the energy is very positive. We had approximately 400 screens before but now we are getting 700 plus screens."

Jayantilal Gada of Pen India, the agency which procures satellite rights for Zee's entertainment channels elaborated on the clauses of the contract saying, "Sometimes films fail at the box office and the satellite deal with the film is linked to its box office performance. We have a clause that there could be a cut in the price if the film does not touch a mark mentioned in the contract. We also have an exit clause in this case too."

So it is still undecided whether Zee is reconsidering its satellite deal with the producers of Besharam.  

Ref:boxofficecapsule