This is what seems to be happening with Saif Ali Khan. His last two production ventures 'Go Goa Gone' and 'Cocktail' had very unusual film titles that made them instant hot and attracted right audience to the film.
Most of the film makers
are increasingly giving importance to the film packaging like a catchy
title, Lead pair or actor-director duo. This helps a film to break the clutter and create buzz even before the film is promoted.
This is what seems to be happening with Saif Ali Khan. His last two production ventures 'Go Goa Gone' and 'Cocktail' had very unusual film titles that made them instant hot and attracted right audience to the film.
When
it was announced that Tigmanshu Dhulia would be directing him, it
became big news. More so, when the film was titled 'Bullett Raja' the
movie became the hottest property not only amongst the trade people but
also with audience.
After making 'Kabul Express', 'New York' and 'Ek Tha Tiger',
Kabir Khan would direct Saif Ali Khan in his next film, the film has
become one of the hottest properties. Rumors of film's title 'Daniyal
Khan' are keeping the buzz going. The film also features Katrina Kaif.
The first schedule of the film is planned in Beirut soon.
The
latest news is that Saif Ali Khan's production venture 'Finding Fenny
Fernandes', again a very interesting and unusual title goes on floor next year.
FFF is a short film, directed and written by Homi Adajania and stars Naseeruddin Shah, Deepika Padukone, Arjun Kapoor, Dimple Kapadia and Pankaj Kapur. The film is based on a road trip set in Goa and follows the journey of five characters. The film is slated to release in 2014.
Ref:boxofficecapsule
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