Krrish 3' emerges as clear winner in this race. Ever since they have launched the motion poster, they are rapidly advancing along the digital marketing route.
Digital
platforms are gaining more importance in a film's promotion than ever
before and the leading films are competing on digital campaign numbers
before competing on box office numbers.
'Krrish 3' emerges as clear winner in this race. Ever since they have launched the motion poster, they are rapidly advancing along the digital marketing route.
'Krrish 3' trailer hit the record-breaking views on YouTube. In addition, they are doing first of its kind marketing tie ups with social networking sites and tech giants which includes Facebook stickers and holding a chat session with lead actor Hrithik Roshan on a social networking site.
The third installment of the popular superhero franchise has managed to
grab the attention of over 63 million users across the globe.
Tech giant Apple has also signed up with the filmmakers.
The content – including music, video and apps of the movie is available
in a new dedicated area on their online store, iTunes. In fact, the
movie is doing the biggest Diwali promotions internationally in different countries including the US and UK.
Rakesh
Roshan says, “This association takes Bollywood to a new standard. It
gives us a platform no (Hindi) film has got before. It’s a great feeling
that people from all over the world are accepting Krrish as a franchise.”
Hrithik
has also become B-Town’s first actor to be part of the ‘Meet The
Filmmaker’ series that has, in the past, included the likes of Colin
Firth, Jude Law, Matthew McConaughey, Robert Pattinson, Drew Barrymore and Amanda Seyfried.
Ref:boxofficecapsule
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