Mid Week Releases BOSS & BESHARAM Cause Rift Between Multiplexes And Producers

Films havestarted releasing mid week instead of the coveted release on Friday. This is leading to a rift betweenthe multiplexes and producers. The distributors are expecting theexhibitors to consider a nine-day week (for the first week) instead of a sevenday one. However the exhibitors are far from getting convinced.

A source from a suburban multiplex informs,"Distributors are now insisting that multiplexes should give them extrabonus if the film's business crosses the threshold mark of Rs 40 crore in anine-day week. Most multiplexes have been resisting this for some time."

Next is Akshay Kumar starrer ‘Boss’ which is set for amidweek release, which could again lead to conflicts.

According to sources, the distributors were worried aboutKrrish 3, which was scheduled to release on a Monday and would've got a nineday run on the first week. However, now with the release date being shifted toa Friday, the situation is resolved.

On Sunday, the distributors of Besharam signed a deal withthe multiplexes on an eight-day week basis but will be billing them for anine-day week on the condition that multiplexes cannot sign another nine-dayweek contract with any film till the end of March 2014. In that case, themultiplexes will have to return the ninth day share to the distributors.

Independent distributor and trade analyst Suniel Wadhwa commented,"In case of mid-week release, producer/studios might lose the benefit offirst week revenue sharing of 50% if the movie has more than eight days a weekas it will go into second week's revenue sharing. In such situations,multiplexes will tend to enjoy the benefit.''

Ref:boxofficecapsule