Film has total of 4.53 cr nett in seven days and now film is heading for 5 cr nett lifetime which is rather disappointing total. Film will be almost out in 3rd week and it will struggle to reach even 7 cr nett lifetime. Though its a good total for such film but still high marketing cost should have brought more people in.
MARGARITA WITH A STRAW Had Below Par Week One
Bollywood films have disappointed and no big films made impact in last 6 months though kind of off beat films like ''Badlapur'', ''NH 10'' and ''Dum Laga Ke Haisha'' did well at box office. Now its turn of ''Margarita With A Straw'' to reap benefits at box office.
Film opened to bad numbers of 5% and that was below expectations as it was supposed to open around 15% with limited screening and exceptional word of mouth. Film was expected to grow as good reviews poured in. Film was so poor that even premium centers like Mumbai, Bnagalore and Mysore were less than 15%. Film jumped from evening onwards but writing was on the wall.
Film collected 43 lakhs nett on day one which is extremely poor and even growth over weekend could take it to close to 2 cr nett somewhat similar to what was expected. Even on day two, film continued to struggle and collected 74 lakhs nett. Film added 89 lakhs nett on Sunday and thus film remained below par throughout weekend.
Film dropped heavily on weekdays and collected 31 lakhs nett on Monday, 31 lakhs nett on Tuesday and 30 lakhs nett each on Wednesday and Thursday. Film added 70 lakhs nett over 2nd weekend and 55 lakhs nett on weekdays in 2nd week. with total 1.25 cr nett in 2nd week.
Film has total of 4.53 cr nett in seven days and now film is heading for 5 cr nett lifetime which is rather disappointing total. Film will be almost out in 3rd week and it will struggle to reach even 7 cr nett lifetime. Though its a good total for such film but still high marketing cost should have brought more people in.
Below are the collections for the film -
Domestic Collection
| |
| 1st Week | |
Friday
|
00.43 cr
|
Saturday
|
00.74 cr
|
| Sunday | 00.89 cr |
| Monday | 00.31 cr |
| Tuesday | 00.31 cr |
| Wednesday | 00.30 cr |
| Thursday | 00.30 cr |
| 1st Week Total Collections | 03.28 cr |
| 2nd Week | |
| Weekend | 00.70 cr |
| Weekdays | 00.55 cr |
| Total Domestic Collection | 04.53 cr |
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