"Heroine" makers go to court over government order foranti-smoking messages
The makers of Bollywood film Heroine, starring Kareena Kapoor, on Monday moved the Delhi High Court against the information and broadcasting ministry's order to display anti-smoking messages during smoking scenes in the movie.
The film is scheduled to be released on September 21.
Justice Rajiv Shakdher issued notice to the information and broadcasting and health ministries and the Central Board of Film Certification (CBFC) and sought their responses by September 10.
The information and broadcasting ministry said on August 2 that films that have smoking scenes should start with a 20-second warning on smoking hazards.
According to the ministry's letter, producers have to shoot the 20-second message on the actor seen smoking in the film, repeat it in the middle of the movie and also have a static message on the screen during the entire length of a smoking scene.
"It would kill the creativity of the scene," the film producer said.
UTV said that the production house had been burdened with the "unreasonable and arbitrary requirement" to display a message during smoking scenes.
The film is scheduled to be released on September 21.
Justice Rajiv Shakdher issued notice to the information and broadcasting and health ministries and the Central Board of Film Certification (CBFC) and sought their responses by September 10.
The information and broadcasting ministry said on August 2 that films that have smoking scenes should start with a 20-second warning on smoking hazards.
According to the ministry's letter, producers have to shoot the 20-second message on the actor seen smoking in the film, repeat it in the middle of the movie and also have a static message on the screen during the entire length of a smoking scene.
"It would kill the creativity of the scene," the film producer said.
UTV said that the production house had been burdened with the "unreasonable and arbitrary requirement" to display a message during smoking scenes.
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