Lifetime Business & Economics Of DUM LAGA KE HAISHA

Film has earned profit of 10 cr and that is a big profit of 66% plus over investment. This is another sleeper hit from Ayushmann Khurrana after his debut flick ''Vicky Donor'' and finally a hit from YRF

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Lifetime Business & Economics Of DUM LAGA KE HAISHA

''Dum Laga Ke Haisha'' released with limited expectations as it had no pre release buzz and Ayushmann Khurrana who failed couple of times. But this film proved to be a surprise hit at box office as it managed to cross 25 cr nett despite such a niche appeal and non glamorous content. 


Film collected very good 6.20 cr nett plus over weekend and then it went on to collect 10.67 cr nett in week one which was too good. Film added 10 cr nett in 2nd week and will collect 27 cr nett lifetime which is a terrific number. Film has distributor share of 13 cr.


Film will maximum earn 12 cr more from other ancillary rights. Film has total income around of 25 cr and that against the total cost of 15 cr. Film has earned profit of 10 cr and that is a big profit of 66% plus over investment. This is another sleeperhit from Ayushmann Khurrana after his debut flick ''Vicky Donor'' and finally a hit from YRF.


Below are the collections for the film - 

Domestic Collection
1st Week
Friday	01.11 cr
Saturday	02.12 cr
Sunday	02.85 cr
Monday	01.11 cr
Tuesday	01.11 cr
Wednesday	01.08 cr
Thursday	01.24 cr
1st Week Total Collections	10.62 cr
2nd Week
Friday	01.91 cr
Saturday	02.35 cr
Sunday	02.47 cr
Monday	00.79 cr
Tuesday	00.80 cr
Wednesday	00.82 cr
Thursday	00.80 cr
2nd Week Total Collections	10.05 cr
3rd Week
Friday	00.62 cr
Saturday	00.74 cr
Total Domestic Collection	22.03 cr

Below are the economics of the film -

Investment
Production Budget	09.00 cr
Promotion & Advertising	06.00 cr
Total Investment	15.00 cr
Returns
Domestic Theatrical Business	27 cr nett*
Share	13.00 cr
Home Video	02.00 cr
Music Rights	02.00 cr
Satellite Rights	08.00 cr
Total Return	25.00 cr
Profit	10.00 cr (66% profit)